A wayfinding strategy for the subterranean Benjamin Franklin Museum in Philadelphia, PA. Part of the creation of a brand new biographical museum of one of the most significant figureheads in American history for which we designed the graphic interpretation. A ribbon wall delineates each of the five themed areas running through the entire museum unifying all displays. Visitors pick up five strands of this ribbon wall in the ground floor entrance space and follow it down the stairs to where the exhibition displays begin deep underground.
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