The design of a wayfinding strategy for the National Portrait Gallery, 2006. Our solution exposes the rationale governing the arrangement of displays throughout the museum. In the interest of accessibility, we reversed the information hierarchy to give precedence to the dates of historical periods over their era names. It is now clear that a procession up through the building is a journey back in time: from contemporary portraiture on the ground floor back through to 1485 (Tudors) up on the second. Current star exhibits are previewed using updatable slide-in details.
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