Casestudies
Benjamin Franklin Museum
Graphic interpretation for the Benjamin Franklin Museum in Philadelphia. The creation of a brand new biographical museum of one of the most significant figureheads in American history. The subterranean museum, beneath Venturi, Scott Brown's 'ghost house' in Franklin Court, is divided into five themes, each one presenting a different side of his character: family man; printer; citizen; scientist; and diplomat. The graphic interpretation design is a modern take on eighteenth century book and editorial design layouts, using bright colour highlights and a modern serif typeface that references historical printing types like Plantin. A collaboration with Casson Mann.
