Nick Bell Design


V&A wayfinding strategy consultancy

As Creative Consultant for CCD, Nick Bell participated in a day-long research experiment at the V&A in 2016 that was part of the process of arriving at a wayfinding strategy for the museum. This involved covering over all the museum wall maps and not making any handheld maps available to the day's visitors. Instead, visitors were invited to get lost - to lose themselves in the collections and exhibitions. Visitors were then asked to share with others what they felt stood out during their stay by filling in the white blanks on temporary signs (designed by the team) that were used to hide the V&A wall maps. This visitor interaction created new signs that acted as a directory to the museum entirely from the perspective of visitor interests and in their own authentic voice. The design team also got the chance to be a V&A yellow-shirted museum guide for the day (no prior knowledge required) and while leaving visitors lost, invited them to fill out yellow visitor feedback forms (also designed by the team).


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