Nick Bell Design


Wayfinding for St James's Sq office HQ completed

We have just completed wayfinding signage strategy and design for a luxury office development in London's West End. A collaboration with the London office of Australian architecture and interior design practice Hassell. We used dark, metallic materials (hot-rolled steel lined with copper) associated with the industry the tenant company is active in. Each floor carries its own abstract graphic pattern (related to a particular technological innovation of the company) that is printed in a transparent gloss varnish. We took the brand guidelines of the company that (as is standard) only cover print and digital and extended them to cover formal considerations of interior design in a way coherent with their existing identity but by creating a much more extensive and spatially appropriate colour, materials and textures palette.


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